Skip the £34 Huda powder — drugstore loose and pressed powders give a similar blurred, soft-focus finish for a fraction of the price.
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Rimmel London Stay Matte Pressed Powder (£4.99 at Superdrug) is the closest cheaper twin we found. A long-standing UK cult classic aimed at the same job as Easy Bake: controlling shine and softening pores for hours.
eBay had it for £11.87 when we checked 14 UK shops, against a usual price of £25.00.
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Prices and stock change, so check at the shop. Twins are similar alternatives, not the original product. Sameish may earn commission from some shop links. Terms · Privacy